Prototype and test new customer touchpoints.
Learn how real people will actually respond.
Rapidly iterate based on deep behavioral insights.
of companies consider their test and learn capabilities to be less than effective, even as digital disruption is at their doorstep.
of consumers will pay more money for a superior customer experience.
of executives are confident in decisions made with regard to stimulating innovation. Only 30% think it’s well integrated into the planning process.
of companies plan to compete primarily through customer experience.
of companies that think they currently provide a “very integrated” customer experience.
of most valuable brands that have used VR/AR with customers or employees or are interested in developing the technology.
In the past, brands could decide what consumers wanted and dialogue was one way. Today, the odds of this approach succeeding are low. The digital revolution has accelerated the need for organizations to not only need be able to listen, but develop empathy and trust while rapidly testing, validating and scaling winning ideas.
Winning in the marketplace is a speed game. Roomera compresses the innovation lifecycle through immersive & insightful experiences, accelerating your speed to market.
Eliminating misses isn't possible. Reducing them is. Roomera helps companies improve the probability of success by creating simulations that are measured to predict the future.
Creating new services, experiences and products requires investment. Roomera improves the return by increasing velocity, decreasing risk and improving the win rate.
We offer a full suite of creative services the help organizations see what the future will look like, including:
Getting started in virtual reality can be a daunting task. With all of the different options on the market and the abundance of technical challenges, we can help you cut to the chase to determine the best approach for your goals.